Good Aggregate Tablet Performance Doesn’t Equal Sound Bid Strategy (Exhibit C)
Let the data revolution continue! Client C: In retail. This is a good-sized account with a lot of diversity. Big dataset, long date range chosen (but not too long). The business is 99% online....
View ArticleRetail Advertisers on Facebook Average 152% ROI; 162% ROI on iOS by @wonderwall7
A new report by Nanigans, an ad platform based on optimization for ROI, states that retail advertisers who have campaigns on Facebook have experienced a 152% ROI in 2013, on average. This is almost a...
View ArticleGoogle Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And...
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score,...
View ArticleGoogle AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward. Google said, “ad extensions typically improve clickthrough rate and...
View ArticleGoogle Releases An Update To The AdWords Ad Rank Algorithm by @mattsouthern
Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a factor in their ad positioning decisions. Google...
View ArticleYandex Posts Q3 2013 Revenue Growth Of 40 Percent
Russian search engine Yandex announced third quarter revenues this morning. The company saw strong growth for its overall business as well as for search-based advertising. Yandex said that total...
View ArticleWhat Google AdWords’ Ad Rank Update Means for Your Business by @LarryKim
This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into account the anticipated effect of your ad extensions...
View ArticleWhat Scares Google?
As SEOs, we spend a lot of our collective time afraid of what Google might do next. This Halloween, I thought maybe it was time to turn the tables. It’s easy to think of Google as an unstoppable...
View ArticleHoliday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger...
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an...
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
View ArticleA New Geo-Targeting Best Practice: Segment Out Location Types into Separate...
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google...
View Article4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by...
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially...
View ArticleQuick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by...
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60...
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